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Drupal Case Study

Manhattan Associates Leads the Way with Drupal 8

Background

To support its digital strategy goals, Manhattan Associates required some major changes: a better translation solution to reach their global customer base, responsive design, best-in-class editorial tools, and full integration of CRM and marketing automation tools.

Manhattan Associates knew it needed a website redesign that would meet their requirements and help them accomplish its business goals long-term— and they wanted to remain on Drupal. One question remained: Drupal 7 or Drupal 8? Manhattan Associates turned to its longtime digital agency partner, Mediacurrent to evaluate the versions and ultimately decided on Drupal 8.

At the time, Drupal 8 was in beta. The Manhattan Associates team recognized the competitive advantage of being right on the leading edge of innovation for Drupal. With the official release of Drupal 8, module development and integration with new technologies has moved rapidly to Drupal 8 from 7, and Manhattan Associates has reaped the benefit.

Implementation

The advancements of the Drupal 8 platform - support for translation, powerful editorial tools, and capacity to plug and play with third-party technologies - empowered Manhattan Associates to quickly adapt its global digital strategy. Solution implementation partner Mediacurrent had the demonstrated Drupal expertise and strategic vision that were critical to meet the challenges of being an early adopter. The result of this strong partnership is one of the world’s first fully translated enterprise Drupal 8 projects.

Learn more about Manhattan Associates early lessons learned from a Drupal 8 migration at www.acquia.com/resources/webinars/drupal-8-success-story-manhattan-associates.

Manhattan Associates inline photo

Manhattan Associates, the global leader in international supply chain management, reimagined the content strategy of its global brand with an upgraded CMS and refreshed website.

Manhattan Associates screenshot

Launching on Drupal 8 gives us the opportunity to be at the forefront of innovation and early in its development cycle, ready to adapt to the latest opportunities and technology solutions. With Drupal 8, we gained the powerful internationalization and responsive theming capabilities that we needed.” - Jeremy Barrow, director, web strategy and execution at Manhattan Associates

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